Building A Webflow Multiple Languages Website: What Are The Options?

Discover the options for creating a Webflow multiple languages website. Explore practical solutions and tips.

Building A Webflow Multiple Languages Website: What Are The Options?

Are you ready to conquer the challenge of optimizing your website for multiple languages to improve your Webflow SEO? Creating a multilingual website in Webflow can appear daunting, but worry not. This guide will provide valuable insights into smoothly integrating multiple languages into your site, enhancing your Webflow SEO, and expanding your reach.

NUMI's solution, Webflow Developers, is your go-to tool to ace your multilingual website creation game in Webflow. Be prepared to optimize your site and boost traffic with the right language capabilities.

The Benefits Of Having A Multilingual Website

women working on a laptop near a window - Webflow Multiple Languages

Creating a multilingual website is an excellent way to expand your reach and improve the user experience for visitors who speak languages other than yours. Multilingual websites are becoming increasingly common, especially for businesses that want to reach a wider audience. 

‍According to Statista, more than 60% of internet users worldwide speak a language other than English. This is a massive business market, so it’s becoming more common for companies to have multilingual websites. There are many benefits of having a multilingual website, including:

Access to a broader market and new audiences

By providing more language options on your website, you can reach a broader audience that doesn’t speak English. This also opens up opportunities to enter different markets and countries with your existing content in their language.

Better conversion rates

76% of online customers prefer buying from websites that provide content in their native language. Just by localizing your buying experience and providing content in your audience’s native language, you can improve your conversion rates.

Reduced bounce rate

By making it easy for your audience to understand your content, you increase the likelihood of them spending more time on your website and reducing your bounce rate.

Improved International SEO

If your website ranks well on Google in English, that's great! However, it might not hold the same position in other languages. By making a multilingual website, you can significantly boost your international SEO and rank on Google even when someone does a Google search in their native language.

Higher sales and revenue

Tapping into new markets means you’ve already increased your total addressable market. This improves your ability to increase sales without necessarily increasing your ad spending and marketing budgets. By simply localizing your website, you increase your chances of improving your revenue from a wider audience. Airbnb expanded its user base in 190 countries & 34,000 cities after adapting its website’s content in 62 languages in 2019.

Increased brand recognition and awareness

Building a multilingual website not only grows your customer base but also builds trust with these new audiences. It shows that you care about including everyone and present your brand as culturally sensitive and focused on the customer, improving brand recognition and awareness.

Building A Webflow Multiple Languages Website: What Are The Options?

mna typing on a laptop - Webflow Multiple Languages

There are several options for turning your website into a multilingual one in Webflow. One of the traditional means people used in the past was duplicating the pages and content in different languages. 

However, this solution worked only for small websites with a small word count, and it was a time-consuming process. You could duplicate collection items through static pages. This solution takes all your pages on the website, duplicates them, and creates folders for each language.

Due to its time-consuming nature and the ever-evolving digital landscapes, new solutions emerged. Webflow stepped up its game and introduced a feature that lets you easily create a multilingual website. Other options include using third-party tools like Wiglot and Polyflow.

Webflow's Multilingual Features: A Deeper Dive

Webflow's built-in multilingual support allows users to easily create websites with multiple language versions. One can add new languages, translate pages, and manage content from a single interface. In addition, Webflow supports Right-to-Left languages like Arabic, Hebrew, and Persian. This feature allows users to create fully functional websites in multiple languages easily.

Third-Party Tools for Multilingual Websites in Webflow

In addition to Webflow's built-in features, third-party tools can help users create multilingual websites. Wiglot, for example, is a user-friendly tool that automatically translates and displays content in various languages. Polyflow is another tool that enables users to create multilingual websites easily. These tools offer a simpler and more efficient way to establish a multilingual website in Webflow.

The Next Step in Your Webflow Multilingual Journey

NUMI is a webflow development agency powered by world-class webflow developers and product designers. Backed by Y Combinator, NUMI handles your startup's sourcing, vetting, and hiring design needs. 

Our innovative design team ensures all your design work is done well. NUMI helps with product design, web design, Framer development, Webflow development, mobile design, prototyping, UX design, and all your startup's design needs! Subscribe to a guild of world-class designers ready to embed on your team today. Schedule a call with us today to learn more!

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Webflow Localization: The Official Webflow Option

webflow animated interface - Webflow Multiple Languages

In November 2023, Webflow launched its native Localization feature, allowing users to manage and create a multilingual website directly within the Webflow Designer. This new feature comes alongside a strategic shift towards emphasizing Localization over just offering multiple languages, catering to the needs of a global audience in a personalized manner.

Understanding Localization: How it Differs from Multi-language

Webflow users expressed the need for more than mere translation—they wanted the ability to tailor the entire website experience for different regions. Localization achieves this by adapting text content, images, displayed content, stylistic elements, and layout to suit various locales.

The Components of Webflow's Localization

Webflow has developed a comprehensive Localization solution with three core components:

1. Design and Development

Collaborate with localized content within the Designer to fine-tune designs and content for all locales.

2. Content and Translation

Translate the site's content for all locales, either internally or by connecting with external translation management systems.

3. Publishing and Delivery

Regulate the publication and presentation of localized content to website visitors.

How Webflow's Machine Translation Works

To translate text content using machine translation in Webflow, select the locale you wish to work on from the view dropdown in the Designer. Then, right-click any text element and choose “Translate to (locale language)” to translate it to the desired language. If you prefer to translate an entire page simultaneously, right-click on the Body element, and all children of the selected element will be translated accordingly.

Monthly Limit for Webflow Machine Translation

Webflow's machine translation limit resets monthly, allowing you to translate another 10,000 words with machine translation if you've maxed out the previous month. However, these limits do not apply to manually translated words.

Localizing CMS Items with Webflow Localization

When you create a new locale, all CMS items from the primary locale will be copied to the secondary locale. From there, you can override CMS fields on the secondary locale without affecting the primary one. Moreover, you can manage publishing statuses for Collection items by locale and even stage blog posts for publishing in one locale while saving them as drafts in others.

Webflow's Localization feature brings a new level of customization and personalization to the platform, allowing users to adapt their websites for global audiences in a more immersive and engaging manner. With a seamless translation process, users can easily manage and publish content across multiple languages, opening up new possibilities for reaching diverse audiences worldwide.

Using The Weglot Integration To Translate Your Site To Multiple Languages

woman typing on a laptop - Webflow Multiple Languages

Creating a multilingual website can be challenging, involving manual translations and technical intricacies. However, with the Weglot integration, turning your Webflow site into a multilingual masterpiece becomes a breeze.

Weglot is a no-code translation tool designed to simplify the complex process of building multilingual websites. By automatically scanning and replacing the content of your original page with translations, Weglot takes care of the technical aspects of creating a multilingual Webflow site. This lets you focus on the content without worrying about duplicate pages or websites.

SEO-Friendly Language Subdomains

Weglot provides separate language subdomains for SEO purposes, aligning with Google's best practices for multilingual SEO. A front-end language switcher is automatically integrated, allowing users to select their preferred language. One of Weglot's standout features is its seamless integration with Webflow. To add Weglot to your Webflow project, you only need to paste the provided Javascript snippet into the head code section of your project settings. It's that simple!

Smooth Integration with Webflow

laptop and desktop monitor on a table - Webflow Multiple Languages

Weglot offers four self-serve plans, each catering to different translation needs and language requirements. Pricing is based on the number of words to be translated, with options ranging from 10,000 to 5,000,000. Additionally, the plans support between one and 20 translated languages, ensuring flexibility based on your specific needs.

Integrating Weglot with Webflow is a game-changer for anyone looking to create a multilingual website without the hassle of manual translations. Whether you're a solo entrepreneur or a large enterprise, Weglot's user-friendly approach makes it easy to expand your website's reach to a global audience.

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Using Linguana To Translate

man working on a laptop - Webflow Multiple Languages

Polyflow is a native solution built for Webflow sites. This platform helps Webflow creators translate and manage Webflow content in multiple languages. Minimum created this solution.run, Webflow’s Enterprise Partner, to empower Webflow makers.

Syncing Your Content

Polyflow syncs all your static and dynamic content, attributes, components, and images — and allows you to translate into more than 120 languages. The first step is to sync your project. Once done, Polyflow will let you add language alternatives for all pages and CMS content with custom URLs and subdirectories, following best practices to tell Google about localized versions of your page. 

When you publish your project, your users will automatically see your content based on their browser language, and you can show/hide content based on language alternatives.

Polyflow is a tool created just for Webflow, so it has everything you need to make a multilingual Webflow website.

Pricing Structure

Polyflow pricing is based on the number of pages that need to be translated. Up to 20 pages can be translated for free, and paid plans include unlimited languages. Utilizing Polyflow integration, you can seamlessly turn your Webflow site into a multilingual site, boosting your global reach and providing a more inclusive user experience.

Optimizing Content For Multilingual SEO

S E and O letters in white background - Webflow Multiple Languages

When optimizing content for multilingual SEO in Webflow, there are a few key considerations to remember. One of the most critical aspects is ensuring your content is unique and high-quality in each language. Duplicate or similar content across different language versions can harm your website's SEO performance, so providing original content for each language is crucial.

Machine translation tools like Google Translate or DeepL can help you translate your content into different languages. However, it is always best to write unique content tailored to each target audience.

Title Tag Optimization in Various Languages

Another vital aspect of multilingual SEO in Webflow is ensuring that each page's title tag is unique in every language. This helps improve relevance and search rankings because users will see more relevant results in their preferred languages.

Optimizing Meta Descriptions for Multi-Language Websites

The meta description tag is equally important for SEO in different languages. It allows you to describe your page or blog post within 150-170 characters, making it essential to create a unique meta description for every page on your multilingual website.

Implementing Hreflang Tags for Multilingual Websites

Implementing hreflang tags is critical for signaling the relationship between different language versions of your website to search engines, preventing duplicate content issues. These tags help search engines understand which language version to serve to users in different regions.

Choosing The Right Option For Translating Your Website

girl on floor working on laptop - Webflow Multiple Languages

Multilingual SEO

Multilingual SEO is critical when translating your website. If the solution you’re planning on using doesn’t consider the many aspects of SEO, it’s likely to impact the visibility of your newly translated website. You choose to add additional languages to your website so you can enter new markets. But if you’re using a solution that doesn’t include language subdomains, then it’s unlikely your new audience will find you due to duplicate content penalties from Google.

With translated content on your Webflow website, as well as translated meta titles and meta descriptions, you can target a broader range of keywords. Weglot also detects and translates content that is not visible on your site, such as metadata, increasing your chances of ranking in Google SERPs in your new markets.

Use the proper hreflang tags to ensure your website's multilingual SEO is effective. This tells search engines which version of the page to serve to users in various countries and languages. By doing this, you can ensure the right users visit your multilingual site and that the content is indexed correctly. This is essential for your website to be visible in the SERPs in the countries and languages you’re targeting.

Editing options

Choosing a solution that allows for simple translation editing and management is critical. Duplicating websites and pages may be a convenient option, but it can be a source of frustration later on when minor changes must be made manually on each page. This can be a time-consuming and tedious process. As a result, it is wiser to invest in a solution that simplifies translation editing and management.

With all the options discussed here, creating a multilingual Webflow website can be daunting, especially if you run a big website. All the methods have limitations, which make them not that simple to execute. For instance, Webflow localization doesn't support eCommerce sites, which means you need workarounds to create a fully functioning multilingual website. This is where having Webflow developers and designers is useful. A team like NUMI can offer assistance in creating a fully functioning multilingual website.

Subscribe To A Guild of World Class Webflow Developers with Our Webflow Development Agency Today

When running a successful Webflow development agency like NUMI, it's essential to understand the importance of Search Engine Optimization (SEO) to boost your online visibility, attract target customers, and drive organic traffic. 

SEO is vital in improving your website's ranking on search engines, increasing brand awareness, and generating leads. As a Webflow development agency, you must optimize your website to attract clients looking for design and development services. Let's delve deeper into Webflow SEO and explore its benefits for NUMI or any similar agency.

Why Should NUMI Focus on SEO?

Creating a solid SEO strategy can help NUMI rank higher in search engine results pages (SERPs) and reach potential clients looking for design services. With proper optimization, NUMI can improve its website's visibility and attract more organic traffic.

Moreover, implementing SEO best practices can position NUMI as an authority in Webflow development, build credibility, and establish trust with potential customers. By optimizing its website for relevant keywords, NUMI can connect with users actively searching for design services, leading to higher conversion rates and increased revenue.

How Can NUMI Optimize Its Website for SEO?

NUMI can optimize its website for SEO by focusing on several key areas, including:

1. Keyword Research

By conducting thorough keyword research, NUMI can identify relevant keywords that potential clients use to search for design services. Integrating these keywords into its website content can improve its chances of ranking for specific search queries.

2. Content Optimization

Creating high-quality, informative content that addresses the needs of its target audience can help NUMI attract organic traffic and establish credibility in the Webflow development space. By optimizing its blog posts, case studies, and service pages for relevant keywords, NUMI can improve its chances of ranking higher in search results.

3. On-Page SEO

Optimizing on-page elements such as meta titles, meta descriptions, headings, and image alt text can improve the overall user experience and help search engines understand the context of NUMI's web pages. By ensuring that these elements are optimized for specific keywords, NUMI can increase its chances of ranking higher in SERPs.

4. Technical SEO

Implementing technical SEO best practices, such as optimizing website speed, fixing broken links, and implementing structured data markup, can improve NUMI's website performance and enhance its visibility in search results.

5. Link Building

High-quality backlinks from reputable websites can improve NUMI's website authority and help it rank higher in search results. NUMI can boost its SEO performance and increase organic traffic by creating valuable content that attracts natural backlinks.

SEO is vital in helping Webflow development agencies like NUMI improve their online visibility, attract target customers, and drive organic traffic. By implementing a robust SEO strategy that focuses on keyword research, content optimization, on-page SEO, technical SEO, and link building, NUMI can enhance its website's performance, attract more clients, and establish itself as a leader in the Webflow development space.

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