21 Framer Landing Page Examples & Template For Design Inspiration

Creating a landing page can be challenging. This page must grab visitors' attention, explain your project or business simply, and encourage them to act within the first few seconds of their visit. If you do this, your visitors will stay and never come back. If you're using Framer to create your landing page, you're already on the right track. Framer is a powerful tool focusing on user experience and solid performance. This guide will help you find information on Framer landing page templates and design inspiration to help you create a stunning landing page that meets your goals.

NUMI's Framer design services make it easy to start with Framer. We can help you find inspiration for your landing page and create a custom design that meets your unique objectives.

What is a Landing Page?

A landing page is a destination for people interested in learning more about your business after seeing your online marketing or advertising campaign. Not to be confused with a splash page or a microsite, a landing page is a standalone webpage that entices users to click on a strategic CTA, such as:

• Get Started
• Subscribe
• Buy Now

Landing pages have a clear, focused call to action, minimal distractions, and tailored content matching the visitor's intent and interest. They focus on a single goal, typically conversion or lead generation. This precision makes them highly effective and lowers the costs of acquiring leads and making sales.

Naming Landing Pages

Landing pages go by several names, including:

• Lead capture
• Single property
• Lead gen
• Destination pages

The History of Landing Pages

The concept of landing pages dates back to the early days of direct response marketing campaigns when marketers drove targeted traffic to specific pages to maximize conversion. Since then, landing pages have evolved from traditional print ads to digital marketing campaigns, and now businesses use them across all their digital marketing channels.

Why Your Landing Page Design & UX Matters

The design and UX of a landing page are essential because they directly impact how users interact with your site and, ultimately, how successful that interaction is in driving conversions. As more people spend time shopping, researching, and engaging online, businesses must pay attention to user experience (UX) to meet evolving user needs.

A well-designed, streamlined landing page that adds value and provides positive experiences can keep users loyal to your brand or product. One key reason why UX matters is that it shapes how users move through the customer journey. 

The Impact of Strategic UX Design on Conversion Rates

If users are confused, can’t find what they’re looking for, or feel overwhelmed by poor design, they’ll leave without completing the desired action, signing up, purchasing a product, or engaging with your content. 

An intentional and strategic UX design can increase conversion rates by as much as 400%, so it’s clear that paying attention to design details is vital for business growth. A good UX on a landing page means making it easy to navigate, ensuring your value proposition is clear, and having prominent but non-intrusive Calls to Action (CTAs). 

Aligning User Experience with Conversion Goals

Your goal should be to smoothly guide the user toward the next step, whether signing up for a newsletter or completing a purchase. When users land on your page, it should reinforce the message that brought them there in the first place. 

If there’s a disconnect, you’ll lose them. In practice, UX is about getting into your users' mindsets. It's crucial to remember that you are not your users. What makes sense to you might not be evident to them. 

Optimizing Landing Page UX for Better User Engagement and Conversions

Listen to your audience through direct feedback, observation, or A/B testing. Understand what works and what doesn’t, then optimize based on that. 

This process will help create a landing page that looks great and converts. Your landing page’s design and UX are more than just aesthetics. They are vital to ensuring your users stay engaged and convert, ultimately driving business success. 

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What is Framer and How Does it Help With Landing Page Creation?

Framer is a design tool that can help you build interactive websites easily. While it started as a prototyping tool for React projects, it has since evolved into a full-fledged design tool for building web applications. It is particularly adept at building landing pages. 

Using Framer, you can create responsive sites from scratch or customize existing templates. Either way, you can make your landing pages genuinely unique, and the process is intuitive and enjoyable.

Key Features of Framer for Landing Page Creation

Extensive Template Library: A Solid Foundation For Your Framer Landing Page

Framer offers a vast collection of professionally designed landing page templates for various industries and purposes. Whether you're promoting a:

• Product
• Service
• Event or generating leads

Framer has a template to suit your needs. These templates are a solid foundation for your landing page, saving you time and effort in design and development.

User-Friendly Drag-and-Drop Editor: Create A Custom Landing Page Without Code

Framer's intuitive drag-and-drop editor empowers users to customize landing page templates easily. You don't need coding expertise to create stunning pages; simply choose elements from the editor's library and place them where you want. This is an ideal solution for marketers who want to take control of their landing page design without relying on developers.

Mobile Optimization: Framer Landing Pages Work on All Devices

With mobile internet usage surpassing desktop, Framer ensures that your landing pages are mobile-responsive by default. The platform's templates and editor allow you to create pages that look and perform beautifully on smartphones and tablets, which is crucial for capturing the growing audience of mobile users.

Built-In A/B Testing Functionality: Optimize Your Framer Landing Pages

Framer understands the importance of optimization in digital marketing. That's why it includes built-in A/B testing functionality, enabling you to test different elements of your landing pages to determine what resonates best with your audience. You can experiment with variations of:

• Headlines
• Images
• CTAs and more

Integration Capabilities: Framer Landing Pages Fit Seamlessly into Your Marketing Strategy

Framer offers seamless integrations with popular email marketing platforms, CRM systems, and analytics tools to streamline your marketing efforts. This ensures that the leads and data collected through your landing pages can be easily incorporated into your broader marketing strategy.

21 Framer Landing Page Examples & Template For Design Inspiration

Framer landing page templates let you create stunning websites to promote your business, product, or service. They come pre-designed with attractive layouts, organized sections, and interactive content that help you engage visitors and get conversions.  Framer landing pages are easy to customize and can be adapted for any industry. The following templates can inspire your design and help you build your landing page. 

1. ThreePillars Recruiting

ThreePillars is a widely respected recruiting firm that serves incredible startups as they scale their teams. They’ve helped fill:

• BetMGM
• Fiverr
• Matterkind
• BCG

The ThreePillars team wanted to modernize their website, which they hadn’t touched since 2014. They wanted a new website that reflected their expertise and stature in the talent industry. NUMI worked with ThreePillars to overhaul and modernize their website using no-code design tools. 

2. EarlyBird

Earlybird is an investment platform that empowers parents, family, and friends to collectively invest financially and emotionally in children they love, starting at the earliest age. They've built a best-in-class community-based investing experience for parents and their loved ones, providing families simple access to a modern diversified portfolio. 

Earlybird wanted to expand its website, which had been built by a previous designer, and increase its visual presence on social media. NUMI designers gave the website a new look that better represents the brand.

3. Mobot 

Mobot’s mechanical robots automate impossible mobile app tests for emulators, virtual devices, and existing frameworks. When the stakes are high, Mobot helps its customers ship faster and with confidence every time. Mobot had explored a total rebranding of their site with traditional design agencies but was blown away by the cost. Their team had an excellent idea of where to go with their rebrand. 

They just needed someone to bring that to life. After exploring the talent marketplace, Mobot found NUMI and was quickly linked up with a talented designer at an affordable price point. Mobot successfully rebranded its site in Webflow by working with a seasoned and affordable NUMI designer in a way that will impact its bottom line.

4. Lumin

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Are you looking to create a landing page tailored for web3 startups and SaaS companies? Look no further than Lumin, among the top-tier Framer templates available. Its sleek and contemporary design features scrolling animations and radiant cards within each section, ensuring an immersive user experience. 

With Lumin’s suite of tools, effortlessly present your brand’s offerings in a visually captivating manner. Priced at just $32, this template provides exceptional value, allowing you to swiftly construct your site with all the essential features and embellishments necessary for your tech venture.

5. Creator 

The creator is a gorgeously crafted, minimalist landing page ideal for spotlighting your digital product or startup venture. Its pristine and refined design ensures your product commands the spotlight, while its understated yet captivating animations captivate users, fostering a dynamic and immersive journey. 

Simplicity lies at the heart of the Creator’s appeal. Its uncluttered and succinct layout facilitates seamless navigation, directing the user’s attention toward the showcased product or concept. The minimalist aesthetic further guarantees effective message communication with no extra distractions.

6. Tasky

In search of an impressive and functional Framer template to kickstart and amplify your product’s promotion? Boasting a captivating design and intuitive features, Tasky is the ultimate companion for spotlighting your product and elevating your marketing endeavors. Whether you’re embarking on a new venture or aiming to expand your business, Tasky is poised to enhance the value of your product and company.

7. Kloomix

Kloomix caters perfectly to freelancers, design teams, and startups aiming to elevate their web design concepts. Kloomix offers freelancers the potential to expand client outreach and increase earnings by delivering exceptional projects in record time. 

Kloomix streamlines collaboration with a unified library for design teams, expediting the web design workflow. Our user-friendly component library facilitates seamless teamwork, empowering teams to craft striking landing pages that foster business expansion.

8. Prism

The pricing page contains testimonials and a FAQ section strategically designed to foster trust among prospective clients. The template boasts a comprehensive blog with its search function, featured posts, and related content, ensuring users stay informed and engaged.  

The Prism template integrates a universal search function, a recent addition from Framer, streamlining website navigation and content discovery for users. The optional inclusion of a Mailchimp-powered account registration form in the Get Started section facilitates seamless user sign-up, enabling you to expand your audience effortlessly.

9. The Bureau

With its minimalistic and crisp design, The Bureau offers a platform to display your work elegantly in black and white. Its contemporary aesthetic positions it as a prime selection for agencies, studios, and independent designers. 

Priced at $18, The Bureau is accessible and enriched with the most up-to-date Framer functionalities and complementary elements such as Google fonts and material icons. Seamlessly blending design allure with practicality, this template ensures a smooth and engaging user journey.

10. Oscar

Oscar is tailored for creative professionals and agencies looking to highlight their artistic capabilities. This template excels with its bold use of colors and dynamic layouts, providing a canvas as imaginative as your work. 

For $30, Oscar includes interactive hover effects, video backgrounds, and a modular grid system that adapts to your content, ensuring a personalized touch that resonates with visitors. 

11. Rio

Rio is the best Framer template designed specifically for AI automation firms looking to increase their online presence and generate conversions. Rio is more than simply a template; it's a dynamic platform meant to help agencies showcase their skills, develop their customer base, and strengthen their brand credibility. 

For USD 69, you can use the power of this expertly built template, and agencies can easily improve their web presence, fascinate people, and strengthen their brand reputation. Don't pass up the opportunity to improve your agency's digital appearance.

12. FramAI

The Fram.AI SaaS template emphasizes AI tools and software. It's the best choice for exhibiting AI SaaS advancements because of its:

• Dynamic animations
• Interactive elements
• Well-organized FAQs
• User-friendly CMS
• Attractive CTAs
• Flexible design

Featuring an attention-commanding Hero Section, engaging interactive elements, well-structured FAQs, a flexible CMS, strategically placed CTAs, smooth animations, and a responsive design, this template stands out as the ideal option for creating captivating presentations for AI SaaS.

13. saaswind

SaaS Wind is your go-to option if you manage a SaaS business or have a website that requires a strong foundation. Its simple, contemporary style ensures you attract more attention and produce more leads by successfully showcasing your goods and services. 

SaaS Wind provides a simple yet powerful technology tailored exclusively for SaaS businesses. Its clean, contemporary design improves your online presence and attracts more potential customers to your offers.

14. Teamly

The Teamly SaaS landing page Framer template is the ideal alternative for effectively promoting your SaaS product. It provides a seamless experience with pre-defined sections, easy modification choices, and a primary focus on engaging your audience. Whether you're a start-up or an established business, our template simplifies the website construction process, allowing you to get your product out there faster and connect with prospective customers.

15. Flexi

Flexi Multipurpose SaaS Template has been developed as a versatile solution tailored to this critical need. Flexi's user-friendly interface and modern design make developing a professional web presence easier. 

Flexi provides the tools and flexibility to match your demands, whether you're a Startup Entering the Digital Space or an established business wishing to update your online image. Flexi is the best choice for organizations looking to stand out online. Its versatility and user-friendly interface are ideal for various industries and company segments. 

16. Kapo

Kapo is an excellent Framer template that promises to transform your SaaS experience. Kapo provides a refreshing blend of minimalism and technology, all in a fully free package. Kapo's compelling design, brilliant color palette, and smooth animations create an unforgettable user experience. 

Whether you're an experienced developer or just getting started, Kapo provides the ideal framework for bringing your vision to life. Kapo Framer template's blend of modern aesthetics, contemporary design components, and an easy user interface sets it apart in software development. And the best part? It is completely free, making it accessible to all ambitious creators.

17. Solaris

Solaris is your go-to solution for creating engaging one-page landing pages in Framer. Solaris is more than simply a template; it's a modern and clean design created to present your product or service in a visually appealing and easy-to-navigate fashion. 

Whether you're a startup or an established firm, Solaris provides the ideal platform for showcasing what you have to offer in a brief yet impactful manner. Solaris' straightforward design and waitlist function enables businesses to attract potential clients and foster key leads for future growth. 

18. Unicorn

Unicorn is the best website template created exclusively for technological entrepreneurs. A strong online presence is critical to success in today's fast-paced digital world. Unicorn provides a modern, sleek style that looks great on all mobile devices. 

19. Alpha

Alpha is a sophisticated Framer template designed for digital agencies aiming to showcase their work in a polished and professional manner. Its modern design and clean layout put the focus on your creative projects and services.

20. Gamma

Gamma is an elegant Framer template tailored for business consulting firms. Its refined design and strategic layout help convey expertise and professionalism, which are essential for attracting and retaining clients.

21. Beta

Beta is a sleek and professional Framer template for fintech companies and financial institutions. Its structured layout ensures your financial information is presented clearly and effectively.

How Can I Create a Landing Page?

Pick the Perfect Template for Your Framer Landing Page

Choosing the right template for your landing page is like picking the best location to set up a booth at a trade show. You want a spot with good traffic, fits your brand, and is close to the right audience. Regarding Framer landing page templates, there's a lot to choose from. 

• Start by defining the primary goal of your landing page. 
• Are you looking to generate leads, promote a product, or announce an event? 
• Knowing your goal will help you narrow down your template choices. 
• Consider your audience. 
• Different templates resonate better with specific demographics or industries. 

Remember to review each template's features and elements to ensure that they align with your content and conversion objectives. Use the preview feature to get a visual sense of how the template will look. Ensure that it matches your branding and messaging. Once you've chosen, select the template and begin the customization process. 

Customize Your Framer Landing Page Template

Customizing your chosen template is where your creativity and branding shine. 

• Start by replacing placeholder text and content with your own. 
• Craft compelling headlines, persuasive copy, and clear CTAs. 
• Ensure your landing page aligns with your brand's visual identity. 
• Adjust colors, fonts, and imagery to match your brand guidelines. 

Best Practices for Creating High-Converting Landing Pages

• If your landing page includes images, ensure they are high-quality and relevant to your offer. Images should support and enhance your message. 
• If your landing page includes a lead generation form, integrate it with your email marketing or CRM software for seamless lead capture.
• Switch to mobile view and ensure your landing page is responsive and user-friendly on smaller screens. 
• Before proceeding, thoroughly test your landing page. 
• Check for typos, broken links, and functional issues. Use the preview feature to see how it looks to visitors. 

Improve Your Framer Landing Page with A/B Testing

Once you've customized your landing page, it's time to employ one of Framer's most powerful features, A/B testing. A/B testing involves creating two or more variations of your landing page and comparing their performance to determine which one yields better results. 

To implement A/B testing with Framer:

• Identify specific elements to test
• Choose elements like headlines, CTA button colors, images, or form fields. These can significantly impact conversion rates. 
• Duplicate your landing page to create a second version with the desired changes.
• Ensure that only one element is modified between the two versions. 
• Define the testing parameters, including the duration of the test and the percentage of traffic directed to each version. 

A/B Testing with Framer

Framer's built-in A/B testing tools make this process straightforward. Once you've created your variations, watch each one's performance closely. Framer provides real-time data on conversion rates, click-through rates, and other key metrics. Once you've collected enough data, declare a winner based on the conversion rate or other predefined success criteria. 

The winning version becomes your optimized landing page. Use the insights gained from A/B testing to apply the winning variation to your live landing page, and continue to refine and test other elements for ongoing optimization. 

Finalize and Deploy Your Framer Landing Page

With your landing page ready, it's time to integrate it into your marketing ecosystem and make it accessible to your target audience. If you're collecting leads or data through your landing page, ensure it integrates seamlessly with your marketing tools, such as email marketing platforms or CRM systems. This ensures that captured leads are automatically added to your database. Decide whether you'll host your landing page on Framer's domain or your own. 

Promoting and Monitoring Your Landing Page for Success

A custom domain (e.g., www.yourwebsite.com) can enhance branding and trust. Before making your landing page live, perform a final round of testing to ensure all elements function correctly. Double-check forms, links, and responsiveness on various devices. Once confident in your landing page's performance, publish and promote it through your marketing channels. 

Share it on social media, include it in email campaigns, and consider running paid advertising campaigns to drive traffic. Implement tracking and analytics tools to monitor the performance of your landing page. Tools like Google Analytics can provide valuable insights into:

• Visitor behavior
• Conversion rates
• Traffic sources

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¹¹ Best Practices for Creating A Landing Page

1. Experiment and Optimize with A/B Testing 

Landing pages allow experimentation, leading to better user experiences and higher conversion rates. With A/B testing, you can test headlines, formats, designs, and CTAs to see what performs best. 

For example, based on the higher conversion rate, you could use an A/B test to determine whether your CTA button should say Buy Now or Get Started. Musatova recommends using Google Optimize or Hotjar for your A/B testing. 

2. Eliminate Navigation Links 

To create a straight path from your landing page to the desired action, remove as many links as possible. You can even remove the navigation bar. Ideally, your CTA button will be the only link to any others that need to be on the page, and it should take up as little real estate as possible.

3. Maximize Readability 

Long chunks of text can bore, overwhelm, and distract your visitors. Making your text short, sweet, and skimmable will immediately grab your audience’s attention. Every word should serve a specific purpose and bring their eyes directly to the CTA. Don't get too creative with your content here; save it for your blog. 

4. Maintain Consistency 

To ensure clarity while moving from point A to point B, make sure your marketing asset's content matches that of your landing page. For example, the SEO headline for the landing page should match the one that appears above the fold. 

Your landing page's branding and formatting should also coordinate with your site’s homepage. This will allow your audience to move seamlessly through your marketing funnel with ease and minimal distraction. 

5. Make Your CTA Prominent 

Your landing page should include a CTA that stands out. To achieve this, use clear and direct language and a CTA button that contrasts visually from the background. Place the CTA button across the landing page multiple times so visitors don’t need to hunt for it. 

6. Target Specific Markets 

An effective landing page targets potential customers in a specific stage of the marketing funnel. 

The page's content should align with your audience's intent. Once you’ve segmented leads, you can even create several versions of the same landing page to better target different groups of potential customers. 

7. Simplify Actions 

The more you simplify the action you expect readers to take, the more likely they will do so. For example, you are limiting forms to only the most essential information. 

You don’t want to scare people away with long, time-consuming forms. People also get a bit concerned about sharing information. You might even consider only asking for email addresses and finding out more information later. 

8. Focus on the Consumer 

Your landing page's content should focus on the reader rather than your company. Instead of discussing how great your business is and its achievements, focus on how your offer can benefit the customer. 

9. Place Important Content Above The Fold 

Don’t depend on visitors to scroll to convert. Place at least one CTA button above the fold where it’s immediately visible. Place other key elements of your landing page, such as the image and headline, above the fold as well. 

10. Make It Mobile-Friendly 

Make sure your landing page not only looks great on any device, but that it also loads quickly. A good portion of your traffic will come from mobile browsing, and these visitors will be less likely to convert if the page looks clunky on their smaller screen or if it loads too slow. 

11. Use Landing Page Templates 

Most of the best landing page builders will offer thoughtful templates to speed up the creation process. Professional designers and marketing experts built these templates, so they’re destined to drive conversions and make sales. 

You can also fully customize each one to best suit your branding. You can even use this opportunity to design two different pages and see which one performs better among your audience.

FAQs on Using Framer for Landing Pages  

Framer excels at helping users create landing pages. The platform’s user-friendly interface allows developers and designers to create visually appealing and interactive landing pages without extensive coding knowledge. 

Framer’s powerful design tools enable users to customize layouts, add animations, and integrate responsive design elements. The combination of these features makes Framer suitable for creating high-converting landing pages.  

What Framework to Use for a Landing Page?  

When building a landing page, the choice of framework can depend on your specific needs and preferences. Some popular frameworks include:   

• React: Ideal for dynamic and interactive landing pages.  
• Vue.js: A progressive framework that is great for building user interfaces.  
• Bootstrap: A front-end framework that helps in creating responsive designs quickly.  
• Gatsby: A React-based framework that offers fast performance and SEO benefits.  

Framer itself can be considered a framework for building landing pages, as it combines design and development tools in one platform.  

How Can I Create a Landing Page?  

To create a landing page using Framer, follow these steps:   

• Sign Up/Log In: Create an account on Framer or log in if you already have one. 
• Choose a Template or Start from Scratch: You can either select from pre-designed templates or start with a blank canvas.
• Design Your Layout: Use Framer’s drag-and-drop editor to arrange elements like text, images, buttons, and forms. 
• Add Interactivity: Incorporate animations and transitions to make your landing page more engaging. 
• Optimize for Mobile: Ensure your design is responsive and looks good on various devices. 
• Publish Your Page: Once satisfied with your design, you can publish the landing page directly through Framer.  

What is the Best Layout for a Landing Page?  

The best layout for a landing page typically includes the following elements:   

• Clear Headline: A strong headline that communicates the value proposition immediately.  
• Subheadline: Provides additional context or details about the offer.  
• Hero Image or Video: A compelling visual that supports the main message.  
• Call-to-Action (CTA): A prominent button that encourages users to take action (e.g., "Sign Up Now" or "Get Started").  
• Benefits Section: Clearly outline the benefits of your offer, using bullet points or short paragraphs.  
• Social Proof: Include testimonials, reviews, or case studies to build trust with visitors.  
• Minimal Navigation: Limit distractions by removing unnecessary links or navigation menus.  

A clean and organized layout helps guide users' attention to essential elements and facilitates conversion. Following these principles ensures that your landing page is effective in achieving its goals.

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